The Personal Data Revolution: Why It's Time For Marketers To Care

Data privacy has turned into one of the most important, hotly debated topics globally. And while lawyers, governmental officials and technology experts weigh in, the people who should be most concerned, involved, and engaged are marketers. According to a Deloitte report, 73% of consumers would reconsider using a company if it failed to keep their data safe (this compares to only 51% who would switch companies if they were charged a higher price than competitors for a similar product). This is a ...